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Leo Johnson
Aug 1, 20244 min read
How Big is Too Big?
In the farm, outdoor power or construction equipment (CE) retail dealership business, one critical demographic is the number of stores...
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George Russell
Jan 10, 20241 min read
Beyond the Wrench Podcast with George Russell
In this week’s WrenchWay podcast, "Beyond the Wrench", George Russell of MAC shares how valuable peer performance groups can be to...
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George Russell
Dec 28, 20223 min read
Think Like a Pilot for Stability & Sustainability
The Leadership Lessons theme for 2023 is how to build stable and sustainable dealerships that adapt to accelerating change. The...
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George Russell
Mar 26, 20213 min read
Catch & Release or Catch & Keep
Can fishing help you appreciate the value of customer retention? If you’re “just fishin’,” catch and release is OK. But if you want to...
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Bill Mayes
Jan 28, 20215 min read
Focus on Satisfied Customers, Not Customer Satisfaction
We begin the 12th year of writing this column and look forward to the theme of Creating a Customer Centric Culture. With almost 100...
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George Russell
Oct 11, 20202 min read
Robust Marketing Process Drives Segment Sales
The fifth spoke in the upper right completes the Good to Great Flywheel — “Building your dealership brand with all segments” by employing...
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